Sports Marketing to entrepreneurship to Tinder for jobs - Alex Florio AF-001 MENTOR CORNER


April 10th, 2021

43 mins 35 secs

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About this Episode

Alex is the co-founder of SWOB (swipe-job - think Tinder for job applications) with his sister.

He shares his journey as a regular kid who like sports to becoming a co-founder of an app.

04:39 Playing outdoors, hanging out with friends, with school/homework last
05:38 Found a passion for sports marketing
11:04 How he thought he would be a teacher and picking marketing instead
14:59 On first day of university thought he had a lot of time; THEN in a blink of an eye was graduating
16:32 Got the role of his dreams. Then had it turn depressing and miserable. Wasn't fun anymore.
18:33 Spent lots of time networking, informational interviews. And found that "Looking for a job is a full-time job"
25:28 How supportive parents knew siblings wanted to do something on their own
29:41 Built prototype first; next step find developer
32:29 Different government grants, pitch competitions, etc. to gather funds
34:33 His SIWIKE
39:51 Expanding SWOB across Canada and into the US (starting with Dallas)

Listen to the episode for more details
Watch the video here

Connect with Alex here

Read more of his work here

Special thanks to for the theme music

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