How to improve your sales of a product Anita Agrawal SIWIKE Podcast AA 004 Mentor Corner


September 14th, 2022

27 mins 15 secs

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Special Guest

About this Episode

On this episode of the SIWIKE podcast, Luki and Anita have a conversation about sales of products.

Anita discusses her background in sales and developing her product company and finally settling in on jewelry.
She discusses

  • soft selling vs hard selling,
  • finding your market
  • building your network She also shares some of her SIWIKE (Stuff I Wish I Knew Earlier) for product sales.

1:00 - Finding markets - Business on exporting
4:40 - Hard sell vs. Soft sell recap
7:30 - SWOT analysis
8:30 - Do your research
12:10 - 10 year process to find niche within jewelery industry
16:20 - Learn from: sales techniques and marketing techniques
16:30 - Find mentors
19:50 - Biggest thing in B2B: Credibility
22:00 - More tips for selling goods or finding a market
25:10 - Niche yourself
25:40 - 20% of your clients make up 80% of your sales

Connect with Anita at

Watch the episode for more details!
Listen to the episode here

Special thanks to for the theme music

Want more personalized career coaching or to connect with Luki:

Get SIWIKE Stuff I Wish I Knew Earlier: How to unlock your career potential here

entrepreneurship #sales #marketing #productmarketfit #siwikepodcast