On this episode of the SIWIKE podcast, Luki and Anita have a conversation about sales of products.

Anita discusses her background in sales and developing her product company and finally settling in on jewelry.
She discusses

• soft selling vs hard selling,
• finding your market
• building your network She also shares some of her SIWIKE (Stuff I Wish I Knew Earlier) for product sales.

Timestamps
1:00 - Finding markets - Business on exporting
4:40 - Hard sell vs. Soft sell recap
7:30 - SWOT analysis
8:30 - Do your research
12:10 - 10 year process to find niche within jewelery industry
16:20 - Learn from: sales techniques and marketing techniques
16:30 - Find mentors
19:50 - Biggest thing in B2B: Credibility
22:00 - More tips for selling goods or finding a market
25:10 - Niche yourself
25:40 - 20% of your clients make up 80% of your sales

Connect with Anita at https://www.linkedin.com/in/anitaagrawal/

Watch the episode for more details!
Listen to the episode here https://siwike.fireside.fm/mentor-aa004

Special thanks to https://www.instagram.com/lincolnalexanderthe2nd/ for the theme music

Want more personalized career coaching or to connect with Luki:
http://linkedin.com/in/lukidanu
http://focusinspired.com
http://instagram.com/lukidanu
http://twitter.com/lukidanu

Get SIWIKE Stuff I Wish I Knew Earlier: How to unlock your career potential here
https://amzn.to/2LEF52R

entrepreneurship #sales #marketing #productmarketfit #siwikepodcast