With over 11 years of experience in marketing, event planning, and business management - Andrea Lo has worked at various marketing agencies producing campaigns for many big brands such as Coca-Cola, Microsoft, Health Canada, Metrolinx, FCA Canada (Jeep), Arterra Wines, Kijiji, and The Home Depot. She was responsible from ideation & strategy to flawless execution of campaigns. She worked closely with her clients and internal cross-functional teams to ensure projects are delivered on time, on budget, and on brand. When she was not running awareness-driving mobile tours or research / data collection programs, she is instrumental in leading her teams to achieve aggressive targets for acquisition programs. Andrea is also known for her comprehensive training sessions for the consumer education programs she oversees – featuring interactive exercises, quizzes and role playing, she prepares her team for real life scenarios in-field. She also conducted all the Cantonese screening & training of in-field staff with the growing focus on multiculturalism. Andrea started off in the world of marketing and promotions as a Brand Ambassador herself, coupled with 6+ years of retail sales & customer service experience, she has the ability to develop engaging and impactful campaigns that truly connect with her clients' target audience.
Andrea is also an entrepreneur - the founder, host, and dating coach of Toronto Dating Hub - which she started during the pandemic and has been featured on CBC News, Toronto Star and Flow 93.5. She is also the VP, Alumni & Student Engagement of the UTSC Management Alumni Association, as well as the co-organizer of the Toronto Entrepreneurs & Startups (TES) Facebook group (with over 8,200 members). Andrea organizes & hosts 3-5 engaging events per month for singles /couples and professionals
November 9th, 2022 | 36 mins 58 secs
emotion, jobs, laidoff
Andrea was laid off from her job as a marketing professional during the pandemic. She took time to review her severance package and consult with legal professionals before signing it. She coped with the emotional impact by shutting down emotions, focusing on legal matters, seeking support, and finding healthy coping mechanisms. However, she faced additional stressors such as a breakup and lack of support from family due to the pandemic lockdown restrictions. She used her free time to start a business.
June 15th, 2022 | 35 mins 30 secs
covid19, entrepreneur, marketing, podcast, siwike, solopreneur
In this episode, Luki and Andrea talk about how she launched her own business during the pandemic, her passion about connecting people in Toronto, why she decided to pursue marketing, and more.